What to Post on Social Media:

A Guide for Child Care Providers

Social media has become an increasingly valuable tool for child care providers and offers benefits for both your business and your interactions with families. It’s free to use and something that nearly every target audience interacts with today. People who engage with your content on social media are more likely to convert to customers.


Some child care providers may find social media overwhelming or feel they don’t have the time or tech-savvy skills required to build a social media following. The Early Learning Marketplace can help you simplify social media management.

Understanding Your Audience

It’s a good idea to first identify your target audience for your social media posts. When you understand your audience’s interests, demographics and online behavior, you are able to tailor your content and messaging more effectively. You can focus your efforts on the platforms where your audience is most active.


So how can you identify the needs and preferences of parents when it comes to social media?

  • Conduct surveys and polls to gather direct feedback from parents. Ask them which platforms they use most often, what types of content they enjoy and how they would like to receive updates from you.
  • Pay attention to how parents interact with your social media posts. Look at which posts receive the most engagement, which types of content generate the most comments and shares and what questions parents are asking in the comments section.
  • Join online parent groups or forums in your community and observe discussions about child care. This can give you insights into parents’ concerns, expectations and preferences about how social media should be used.
  • Be willing to experiment with different types of content, posting times and social media platforms to see what resonates best with parents.

Content Ideas for Child Care Providers

Educational Content

By sharing educational resources on social media, you can help parents better understand child development, early education and learning. This can lead to stronger relationships between you and the families you serve, and it can ultimately benefit the children in your care. Topics could include:

  • Developmental milestones, such as when babies typically start rolling over, sitting up and walking.
  • Social-emotional development, such as teaching children how to identify and express their feelings and how to resolve conflicts peacefully.
  • Activities that help children develop their physical skills, such as gross motor activities (running, jumping, climbing) and fine motor activities (building with blocks, coloring, using utensils).
  • Play-based learning, with examples of fun and educational play activities that parents can do with their children at home.
  • Early literacy skills, such as reading to children aloud, singing songs and playing rhyming games.
  • Early numeracy skills, including activities and games that help children learn to count, sort and compare objects.
  • The importance of reading, including benefits like improving vocabulary, language skills and imagination.
  • The power of play, and the essential role it has in learning and development.

Program and Opening Updates

Social media is a great way to keep parents informed about program updates and available openings. You can also post about your schedule, curriculum and enrollment policies. This can help to build trust with families and ultimately attract new enrollment. Topics could include:

  • Share a sample daily schedule. Give parents a glimpse into what their child’s day will look like.
  • Highlight flexible scheduling options, if your center offers them. This can be appealing to parents who have non-traditional work schedules or who need occasional childcare.
  • Announce any changes to your schedule. Posting well in advance will give parents plenty of time to make adjustments.
  • Share information about new curriculum activities your center is implementing.
  • Highlight benefits of your curriculum, including different learning domains that are covered and the specific skills and knowledge children will develop.
  • Promote open house events or availability to schedule tours.
  • Highlight enrollment incentives, if your center is offering them. This could include discounts for new families or referral bonuses for existing families.

Parent Testimonials and Success Stories

Showcasing testimonials from satisfied families on your social media platforms is a powerful tool for your program. Positive testimonials serve as a form of social proof, which shows potential families that your child care program is doing something right and that other families are happy with your services. This builds trust and credibility, which is crucial when parents are deciding who should care for their child.


It also increases your visibility and allows you to reach a wider audience of potential families who may not be familiar with your program. The interactive nature of social media allows families to ask questions and get more information about your program from parents who have already had a positive experience.


Positive testimonials can be a powerful marketing tool, convincing families to choose your program over the competition. They can also help to generate leads and drive enrollment. It can even help you attract and retain qualified staff.

Here are some additional tips for using testimonials on social media:

  • Always ask parents for permission before sharing their testimonials publicly.
  • Share testimonials in a variety of formats, such as text, video and photos.
  • Choose testimonials that highlight the specific benefits of your program.
  • Be sure to respond to any comments or questions that people leave on your social media posts.
  • Use relevant hashtags to help people find your testimonials.

Behind-the-Scenes Insights

You can also use social media to offer behind-the-scenes glimpses of your child care facility. Showcasing daily routines and activities, teachers and staff fosters trust with parents and allows you to connect beyond drop-off and pickup times. It builds a sense of community and belonging, where parents feel included and informed about their child’s daily experiences.


Parents get a peek into their child’s day and can witness their engagement in learning, play and social interaction. This transparency helps alleviate anxieties and develops a strong sense of partnership between parents and caregivers.


Sharing photos and videos of children engaged in stimulating activities showcases the quality of care provided at your facility. Parents can see firsthand how their children are nurtured, educated and supported.


Additionally, behind-the-scenes content often feels more personal and engaging than traditional promotional materials. It can spark conversations and encourage interaction with your social media audience. Parents are more likely to share and like posts that offer a genuine glimpse into the lives of their children. This increased engagement ultimately expands your reach and attracts new families to your program.

Child Safety and Well-being Tips

You can also use social media posts to highlight child safety, health and well-being. Topics could include:

  • Sharing tips on keeping children safe from falls, choking hazards and other potential injuries.
  • Highlighting safety measures taken in your program, such as child-proofed cabinets and secured playground equipment.
  • Providing educational resources for parents, such as infographics or short videos about childproofing their homes.
  • Emergency preparedness, including having a fire escape plan, how to create a first-aid kit and contact information for poison control.
  • The importance of frequent handwashing, including proper techniques for children and adults.
  • Sharing tips for packing healthy lunches and snacks, and the importance of a balanced diet for children’s growth and development.
  • Communicating ideas for fun and engaging physical activities that children can do indoors and outdoors.
  • Providing information about the importance of social and emotional learning for young children.
  • Discussing strategies for helping children develop strong social skills, such as sharing, taking turns and resolving conflicts.
  • Sharing information about common signs of stress and anxiety in young children.
  • Emphasizing the importance of open communication and collaboration between parents and child care providers.

Fun and Engaging Activities

Social media can also be fun! Here are some ideas for interactive and entertaining content that will help engage parents.

  • Ask a question and encourage responses. For example, “What’s your favorite thing about being a parent/child care provider?” Use polls, quizzes or open-ended questions to spark conversations and engagement.
  • Host a “show and tell” session. Ask children to bring a favorite toy, book or object to share. Capture photos or videos of the children, then post on social media and ask parents to guess what the objects are.
  • Share a fun activity or craft. Post a step-by-step guide with pictures or short videos demonstrating a simple activity or craft. Encourage parents and children to try it out at home and share their creations on social media.
  • Play a guessing game. Post a close-up photo of a familiar object from your child care center. Ask followers to guess what the object is in the comments section. Reveal the answer after a certain time and offer a small prize to the first correct guess.
  • Post “would you rather” questions related to children, families or childhood experiences. For example, “Would you rather have a pet dinosaur or a pet unicorn?” Encourage followers to vote for their favorite option and explain their reasoning in the comments.
  • Run a photo contest. Announce a theme for the contest, such as “my child’s favorite activity” or “funny faces at daycare.” Encourage parents to submit photos of their children participating and choose a winner based on the most creative, funny or heartwarming submissions.
  • Share fun facts about children or early childhood development. Post bite-sized pieces of interesting information, using visuals like infographics or short videos. Encourage parents to ask questions.

Visual Content Strategies

Using Images and Videos

Visual content is crucial for social media engagement for a variety of reasons. First, it grabs users’ attention. Images and videos are processed faster by the brain than text, making them more likely to stop users scrolling. It also increases engagement. Posts with visuals are more likely to be liked, commented on and shared, boosting organic reach and visibility. Images and videos can evoke strong emotions in viewers.

How can you take and share high-quality photos and videos? Here are a few tips:

  • Ensure you have good lighting. Natural light is always best. Try to take photos during the day near windows or outdoors.
  • Capture candid moments. Don’t force posed photos; let children play and explore naturally while you capture their genuine expressions and interactions.
  • Get down on the child’s level. This creates a more engaging perspective and shows the world from their point of view.
  • Think about the rule of thirds: divide your frame into thirds, both horizontally and vertically. Place your subject at the intersection of these lines for a more visually appealing photo.
  • A good smartphone camera can capture high-quality photos and videos, but you may consider investing in a tripod to avoid shaky footage.
  • Always obtain written consent from parents before sharing photos or videos of their children on social media. Respect their privacy and ensure they are comfortable with how their child is being represented.

Infographics and Visual Aids

Using infographics in your social media posts can help simplify complex information. Charts, graphs and icons break down material into digestible chunks, which makes it easier to understand and remember. Infographics highlight the most important information, eliminating unnecessary details and clutter.

Below are design tools and resources that can help you create visual aids:

  • Canva: A popular user-friendly platform with a vast library of templates, images and fonts for creating social media graphics, infographics and even short videos.
  • Adobe Spark: Offers a suite of free tools for creating social media graphics, web stories and animated videos.
  • Piktochart: A web-based tool specializing in creating infographics with various templates and data visualization options.
  • Visme: Another online platform for creating infographics, presentations and other visual content with a focus on interactivity and animation.
  • Unsplash: A large collection of high-resolution free stock photos that can be used for various purposes.
  • Free online tutorials and design courses: Numerous platforms like Skillshare, Udemy and YouTube offer free tutorials and courses on graphic design and social media content creation.

Social Media Scheduling and Consistency

Now that you have some ideas on what to post, it’s important to build a social media content calendar and plan your scheduling. This ensures consistent posting so your audience sees your content regularly. Also, scheduling posts in advance allows you to plan ahead and make sure you have a variety of content to share.


How often should you post? There is no one-size-fits-all answer, as the ideal posting frequency varies depending on the platform, target audience and content type. A good rule of thumb is to post at least three to five times per week across all platforms. Avoid overposting, which can turn off your audience. Instead, focus on sharing high-quality content that is valuable and interesting to your followers.


The best times to post on social media depend on where your target audience is located and when they are most active. Generally, weekdays tend to be more active than weekends. For platforms like Facebook and Instagram, research suggests that peak times are typically in the mornings (8 to 10 a.m.) and evenings (6 to 8 p.m.). On X, formerly known as Twitter, peak times are often during lunchtime (12 to 1 p.m.) and commuting hours (7 to 8 a.m. and 5 to 6 p.m.) However, these are just general guidelines. You should track your own analytics to see when your audience is most active and adjust your posting schedule accordingly.

Social Media Scheduling and Consistency

Early Learning Marketplace can assist you in managing social media content. The site provides sample post ideas, graphics you can download and additional resources.


Early Learning Marketplace also has several features that make posting and scheduling easier.