How to Request

Reviews or Testimonials from Satisfied Families

In today’s digital age, online reviews are more important than ever. This is especially true for child care centers, where parents and caregivers are increasingly reliant on online reviews to find high-quality child care.

The Power of Reviews in Child Care Advertising

Online reviews are a powerful tool that can influence the decisions of parents when choosing child care. According to the NAEYC’s 2023 Work-Life Balance Survey, 90% of parents reported reading online reviews before choosing a child care center. A study by the University of Chicago found that child care centers with more positive reviews on Google were more likely to have higher enrollment rates.


Positive reviews can help your child care program in a number of ways:


  • Attract new families by boosting your online presence and making your program more visible
  • Build credibility and trust with prospective families
  • Improve retention with current families by making them feel confident in their choice of child care program
  • Get valuable feedback to identify what your program is doing well and what are areas for improvement

The Art of Requesting Reviews

It’s important to proactively request reviews from satisfied families. It might feel uncomfortable at first, especially if you haven’t done it before. A good place to begin is by reaching out to families who have already shared their appreciation of your program.


You can ask for reviews in person at the end of a tour, during pickup or drop-off or at parent-teacher conferences. You can also email parents, making sure to provide them with links to your online review profile on websites like Google, Yelp and Facebook. However you ask, be sure to begin and end by thanking families for their support.


Make it a habit to ask for reviews. Incorporate it into your regular communication with families and set reminders for staff to ask parents for reviews several times a year. You can track the number of reviews your center receives and celebrate milestones.

Crafting a Compelling Testimonial Request

What makes an effective testimonial request?


First, make it easy and convenient for families to share their testimonials. Provide them with multiple options for submitting their feedback, like via email, online forms or in-person interviews. You can also create a dedicated page on your website or social media platform where families can easily leave their testimonials.


Next, personalize your requests for testimonials. Address each parent by name and express your sincere appreciation for their time and consideration. Highlight specific instances or achievements of their child that you would like them to share in their testimonial.


Provide prompts and guidance to help families craft compelling testimonials. You can share examples of strong testimonials from other families as examples. You can also give them questions to consider, such as:


  • What positive changes have you noticed in your child since they started attending this child care program?
  • What specific aspects of the program’s curriculum or environment do you appreciate most?
  • How has your child’s overall well-being and development improved since attending the program?

Ask them to be specific when sharing why they love your program. A detailed testimonial can make your program stand out and help prospective families imagine being part of it.

Encouraging Honest and Genuine Testimonials

To ensure families write authentic testimonials, consider implementing these strategies:


  • Establish a culture of transparency where families feel comfortable sharing their honest opinions, both positive and negative. Encourage open communication and let families know that their feedback is valued.
  • Don’t wait for families to approach you with testimonials. Proactively seek feedback at regular intervals throughout the year. This could involve sending out surveys, conducting parent-teacher conferences or having informal conversations with parents.
  • Provide clear guidelines and prompts on what families should include in their testimonials. Ask them to focus on specific experiences, improvements they’ve noticed in their child and the overall impact of the center on their family.
  • Express gratitude and appreciation. Thank families for their willingness to share their experiences. Acknowledge their time and effort and let them know how their feedback is used to improve the center.
  • When sharing testimonials on your website or marketing materials, maintain their authenticity. Avoid overly promotional language or editing that alters the genuine voice of the parent.

Monitoring and Responding to Reviews

Effectively monitoring and responding to reviews is crucial for child care centers to maintain a positive online reputation and attract new families.


First, establish a system for monitoring reviews. Designate a team or individual responsible for regularly checking online review platforms like Google, Yelp and Facebook. Consider using review management tools that aggregate reviews from various platforms and provide notifications for new reviews. Set up alerts for new reviews and mentions of your child care center on social media.


Next, promptly respond to all reviews. Express gratitude for positive feedback and highlight areas where your program excels. If you receive negative feedback, respond promptly and empathetically. Thank the parent for their honesty, acknowledge their concerns and outline steps to address the issues raised. Make sure to maintain a professional tone, use respectful language and avoid engaging in defensive or argumentative responses.


Finally, use reviews for continuous improvement. Identify common themes and patterns in reviews to gain insights on your program’s strengths and weaknesses. Address specific issues raised in reviews, such as staff training, communication protocols or facility upgrades. Communicate and highlight the center’s efforts to address feedback and improve based on reviews.

Showcasing Testimonials on Your Website

Incorporating testimonials on your website is an effective way to build trust and credibility with potential families. Here are some ways to make your testimonials stand out:


  • Design a dedicated page specifically for testimonials and make the page easily accessible from the homepage or navigation menu.
  • Use compelling visuals to enhance engagement and make the testimonials more relatable. Incorporate high-quality images or videos of children and families interacting with staff and participating in center activities alongside testimonials.
  • Include excerpts of testimonials throughout your website content, such as in blog posts, program descriptions or about us sections.
  • Create dynamic slideshows or video galleries featuring testimonials to showcase a variety of experiences and perspectives.
  • Include links to social media posts where families have shared their positive experiences.
  • Refresh your testimonials page regularly with new and recent feedback. This demonstrates that the center is constantly receiving positive feedback and evolving.

Conclusion: The Power of Satisfied Families' Voices

More than ever before, parents and caregivers are relying on online reviews to help make their child care decisions. Showcasing reviews and testimonials from current families helps build trust and credibility with potential families, attracts new enrollments and identifies areas for improvement. Positive reviews and testimonials can serve as powerful marketing tools, demonstrating your program’s commitment to high-quality child care.