Five Tips for Building a Compelling

Child Care Program Website

Your website is often the first impression parents get of your program, and where they turn to learn more about you.


It’s important to build a user-friendly, compelling website that has the content families are searching for. In this article, we’ll give you our top five tips for building a fantastic site for your program.

1. Ensure brand colors and voice are consistent

Your website is a chance to show off your brand’s unique personality and voice. Be sure your brand colors are consistent throughout your website and that you’re using your core colors to create any banners or graphics.


Your brand voice should also be strongest on your website and used on every page. Check out this article for more help defining your program’s brand voice.

2. Feature testimonials from current and previous customers

Your website is the perfect opportunity to showcase testimonials from current and past families. Testimonials build trust and make your program look more credible.


Place a few testimonials on your homepage so that they’re the first thing people see when visiting your site. It’s also a great idea to add a comment box to encourage people to send in their own reviews and add them to your site once you’ve reviewed them.

3. Provide quality content

Starting a blog page on your site is a great way to provide current and prospective parents with valuable information about your program.


The content on your blog should communicate your program’s values and what makes you unique. Create blog posts that would add value to your audience. This could include child care tips, ideas for local spots to take kids or interviews with child care experts.


Showcase your staff on your blog as well to help parents get to know who will be watching their kids. You can feature quick snapshots of each person who works at your program.


Blogs are also a great way to build SEO on your site and rank higher on search engines.

4. Market your website on social media

It’s important your website and social media work hand in hand to promote your program. 


To do this, make sure your social media sites are added to your websites so visitors can easily click from your website to view your social media. It’s also important to link to your website in your social media bios. Drive traffic back to your website by sharing and linking to content from your blog on your social sites.

5. Make it mobile-friendly

reating a mobile-friendly site will ensure all visitors can easily use your site no matter what device they’re on. This is important as 55% of all website traffic comes from mobile devices. 


To help cater to mobile users, be sure your site has a fast loading speed as these users are often trying to quickly find information on the go. Use simple and clean navigation with drop-down menus to save space. Finally, ensure any forms on your page are mobile friendly by keeping questions short and concise and making sure input fields fit on a mobile device. 


You can test your site on Google’s Mobile-Friendly test.

Get More Marketing Tips

Get even more great marketing tips in our Marketing Best Practices Guide for child care providers.