Frequently Asked Questions


Q: What makes the Early Learning Marketplace unique?
A: The Early Learning Marketplace is the first tool in the country that allows providers the ability to post available seats and for families to claim those seats – creating a true Marketplace.


Q: Why is my profile already started?
A: The Marketplace team loaded in the basic information for all Indiana providers to make it easier for you to start the process and claim your page(s).


Q: How much does it cost to participate in the Early Learning Marketplace?
A: Through the generosity of Lilly Endowment Inc., the Marketplace is available at no cost through at least 2023. 


Q: How do I get started?
A: Through the generosity of Lilly Endowment Inc., the Marketplace is available at no cost through at least 2023. 


Q: What are the ongoing requirements to participate int he Early Learning Marketplace?
A: You must build and maintain your program’s profile, which includes being responsive to family communication and tour requests. As you sell open seats, you must also keep available openings up to date.


Q: What if I don’t currently have openings available?
A: That’s ok. Your vacancy information can be updated at any time, and you can continue to use the Marketplace to market your program and build your reputation.


Q: Is support available to start my page?
A: Yes! There is a team ready to help. Begin the process by completing this form.


Q: What is the difference between the Early Learning Marketplace and Child Care Finder?
A: The Early Learning Marketplace and Child Care Finder both provide important, yet distinct services. The Marketplace provides a platform for child care programs to promote their unique offerings, communicate with families, post openings and enroll new families. Child Care Finder meets an important regulatory requirement and provides public insight into licensing performance.”


Q: Who is Wonderschool?
A: Wonderschool is the technology partner for the Marketplace. As you build and maintain your program listing, Wonderschool can provide you with technical assistance.


Q: Do I have to pay to use the Early Learning Marketplace?
A: The Marketplace is available free to families. When you purchase a seat, your provider may charge you an enrollment fee.


Q: What if a provider I am interested in has only limited information available?
A: Some providers have not yet “claimed” their Marketplace listing. You can reach out and encourage them to do so.


Q: What will happen if I leave a review?
A: Reviews will be posted publicly to help other families choose a program that is a good fit for their family, as well as help providers understand their service and performance.


Q: I searched for care but didn’t find any programs available. What can I do next?
A: If your search results do not yield any programs, you can contact the Brighter Futures Indiana Solution Center for a referral. Learn more here.


Q: I would like to use CCDF or On My Way Pre-K to pay for child care. Can I use the Marketplace to select a program?
A: Yes! Many programs note whether or not they accept CCDF or On My Way Pre-K vouchers. You can message or schedule tours with your programs of interest to learn more.


Q: How do I know the program I selected is a good fit for my family?
A: Brighter Futures Indiana has a number of resources that can help you identify what to look for in a high-quality provider. Learn more here.